Apart from managing and carrying start-ups to popularity, Shopify has also well-known customers which are renowned brands of the world. As the world rapidly digitalizes, they also want to secure a place in the digital world and rely on Shopify to get them to higher success. Let’s take a look at ten of them:
Getting its name from the post-humously famous scientist Nikola Tesla, Tesla, Inc. is a highly popular and successful American electric vehicle and clean energy company based in Palo Alto, California. With a market value of over $640 billion, Tesla has also moved to the digital market with Shopify. The online Tesla shop focuses on selling car accessories, car chargers, apparel, vehicles for children, and other Tesla-branded lifestyle products.
One of the unique distinctions of the online Tesla shop is that it accepts cryptocurrency payments, as its CEO, Elon Musk, is known for his dealings in the cryptocurrency market.
Operating since 1866, Nestlé is among the giants of the food and beverage industry. Immensely famous Nescafé is the company’s brand for its coffee-related products. Nescafé moved to Shopify Plus to connect with the younger audience better. In 2016, Nescafé aimed to get famous among the millennials by marketing one of its instant coffee variation on its Shopify website.
The website design team which was tasked to create the platform was only given several weeks, and Shopify’s easy-to-use system and customizable themes helped them manage their task.
Arguably the world’s most famous on-demand video subscription streaming service, Netflix has gained great popularity thanks to its wide video library and easy-to-access features. Though it is a rare thing to see a streaming company on an E-Commerce platform, Netflix opened a merchandise store that is aimed at selling themed apparel and lifestyle products of its famous shows. The fanbases of different shows such as Stranger Things, The Witcher, Lupin, and many others are flocking to the website from time to time to get their desired items and participating in limited edition item hunts.
As an American newspaper with a worldwide audience and influence, The New York Times opened a separate website on Shopify. The store is for offering their journalistic works; as well as their books, branded goods, and archival photography, just to name a few. This innovative move is much beyond its peers since there are still many printed-media companies which still struggle to digitalize.
Just as Red Bull gives you wings, Shopify gives Red Bull wings to soar over the E-Commerce world. The company’s US merchandise store is powered by Shopify. The merchandise store offers hats, t-shirts, backpacks, jackets, and other apparel which are connected to this popular brand.
As a giant in the food and beverage industry, PepsiCo has many well-known brands under its umbrella such as Pepsi-Cola, Frito-Lay, Gatorade, and Tropicana. The worldwide situation caused by the COVID-19 pandemic swayed many well-known companies to digitalize and PepsiCo is one of them. In 2020, PepsiCo has opened two E-Commerce websites in only one month: pantryshop.com for a lifestyle-themed approach, which offers bundles of products in categories such as “Rise & Shine” and “Workout & Recovery”. A second site, snacks.com, offered Frito-Lay brands such as Lay’s, Tostitos, Cheetos, dips, nuts, and crackers. As of 2022, two concepts are now merged into the PantryShop website.
British Broadcasting Corporation (BBC) is the national broadcaster of the United Kingdom, which also has worldwide recognition. Originally on the E-Commerce platform Magento, BBC moved their US and Canadian merchandise stores to Shopify. Via their webshop, they sell a variety of products including DVDs, books, mugs, clothes, accessories, and home decor.
Owned by the luxury company Louis Vuitton, Sephora is a French multi-national chain of personal care and beauty stores. With nearly 3,000 brands, along with its private label, Sephora offers beauty products including cosmetics, skincare, body, fragrance, nail color, beauty tools, and haircare.
Sephora’s Shopify-powered online shop includes a vast number of products from various brands, getting together one of Shopify’s largest product catalogs.
In addition to managing Kylie Jenner’s online beauty store Kylie Cosmetics, Shopify also manages Today, her sister Kim Kardashian’s line, KKW Beauty, as well as her underwear and shapewear line, Skims.
Skims is founded by media celebrity Kim Kardashian in 2018, selling everyday underwear in a variety of cuts and styles, along with shapewear and loungewear. The company has made partnerships with various brands, including Fendi and Nordstrom. Recently, Skims entered an agreement with Team USA to provide loungewear and underwear for both the 2020 Tokyo Summer Olympics and the 2022 Beijing Winter Olympics.
Publishing weekly articles about the economy and international relations since 1843, the Economist is one of the first in its industry to digitalize. While its main website publishes authoritative insight and opinions on many topics, its Shopify-powered online store offers diaries, books, branded clothing, and accessories. The Economist sees Shopify as the perfect fit for their objectives, as they desired a multi-channel approach for their apparel store.